Endex App
Social investment platform that lets you copy each other's portfolios.
Endex is a social investment app that lets users to share and copy stock portfolios, across multiple brokerages. Users log in the brokerage accounts in-app, then share or copy other users' stock portfolios. At its peak, the app supported 5 brokerages and served 1000 investors.
My Co-founder and I co-founded Endex in 2021 to democratize investing by offering tools for creating shareable portfolios, engaging with like-minded investors, and monetizing investment content. The app enabled direct ownership of stocks and ETFs, and helped users to not only make adjustments based on critical events and market conditions, but also participate in the social aspects of investing through voting and exerting price pressure.
The startup ultimately hit fume date due to a few flaws in the business model.